Our Mission
Meet Our Founders
Jamal Khan, LLQP, CSC, IFIC
Jamal is a dynamic professional in the financial services industry with over sixteen years of experience as an entrepreneur, strategist, and educator.
Born and raised in Burnaby, BC, to a Pakistani immigrant family, Jamal’s entrepreneurial spirit was cultivated in an environment that valued hard work and education. Upon earning his Bachelor of Arts (BA) from Simon Fraser University and a Master’s Degree (MA) from the University of Toronto, Jamal set out to master investment strategies and estate planning with major Canadian financial institutions. In 2016, he founded the Jamal Khan Financial Group, where he serves as a strategic advisor to optimize his clients’ earnings.
As a passionate advocate for financial literacy, Jamal has dedicated himself to leave a lasting impact on the Canadian financial landscape. His bestselling book, “Total Financial Independence: 9 Canadian Financial Myths Debunked,” dispels harmful misconceptions and offers industry insights to help Canadians navigate the complexities of personal finance.
Jamal’s understanding of the benefits of Whole Life Insurance and its potential to address myriad financial challenges is unmatched. With a proven track record with hundreds of satisfied clients, he secures financial futures with confidence.
Dean Ara
Dean is a seasoned marketing professional with over twenty-five years of industry experience in technology, digital marketing, and product management.
Raised by Japanese immigrant parents in Burnaby, BC, Dean inherited a strong work ethic and drive to surpass any expectations put his way. After earning his Bachelor of Arts (BA) from the University of British Columbia and his Masters in Business Administration (MBA) from Simon Fraser University, Dean entered the tech industry. In 2012, he founded Total Product Marketing, a digital marketing agency where he currently serves as principal.
Dean specializes in connecting great products to businesses and consumers. Over the course of his career, he has orchestrated successful marketing campaigns and product launches for numerous clients from Fortune 500 tech giants to award-winning local eateries. His vision and leadership drives Lifestyle Legacy’s mission to empower Canadian families and businesses with financial solutions only Whole Life Insurance can provide.
A proud policy owner, Dean strongly advocates for the benefits of Whole Life Insurance. With a deep understanding of consumer needs, his expertise drives our commitment to raise awareness of the power of Whole Life Insurance.
Our Story
Whole Life Insurance has untapped potential — a well-kept industry secret. For years during his career, Jamal witnessed its remarkable problem-solving capabilities that went beyond the protection expected from an insurance policy. Yet, despite its versatility, he noticed that very few of his clients had even heard of the product.
Dean was one of these clients. During a pivotal meeting, he was astonished by the range of benefits offered by Whole Life Insurance and wondered why it hadn’t been on his radar sooner. He asked Jamal whether there was a way to bring this powerful tool out of obscurity and into the forefront of more Canadians’ financial plans.
A partnership was born. By leveraging Jamal’s financial knowledge and Dean’s expertise in connecting with audiences, they launched Lifestyle Legacy — a platform dedicated to educating and empowering people to secure their financial futures through Whole Life Insurance. Together, they set out to revolutionize Canadian financial planning, one policy at a time.
Meet Our Team
Whether it’s setting up your Whole Life Insurance plan or getting a second or even a third opinion on your other financial planning matters, just send us a quick note (and if you want, just send us the burning question you have via text or email) and if we can answer it quickly, we’ll do it!
Our mission is to help Canadians build your legacy. Please reach out to us today!
Why Choose Us?
Fresh Approach
We bring a fresh perspective to the industry. Our personalized financial solutions are designed using innovative methods in market analysis, alongside trusted advice from our tax and accounting experts. Come to us for creative and reliable solutions for all your financial needs.
Wealth of Expertise
We understand market dynamics inside and out. With decades of experience in finance, entrepreneurship, and consumer needs, we excel at anticipating trends, adapting to changes, and consistently delivering proven solutions to meet your evolving needs.
Commitment to Empower Canadians
Our vision transcends selling policies. We’re dedicated to educating and empowering Canadians in their financial journeys. Check out our founder’s best-selling book or our blog for free, top-notch educational resources on Whole Life Insurance.
